Current:Home > News'I know how to do math': New Red Lobster CEO says endless shrimp deal is not coming back -ThriveEdge Finance
'I know how to do math': New Red Lobster CEO says endless shrimp deal is not coming back
Poinbank View
Date:2025-04-11 04:04:38
Shrimp lovers will notice a key item missing from Red Lobster's new menu.
In an interview with TODAY that aired Monday, CEO Damola Adamolekun announced that the seafood chain's revamped menu will include nine new items from a lobster bisque to bacon-wrapped sea scallops. However, he confirmed that the $20 endless shrimp deal has ended permanently.
"Relevant, compelling and exciting is what we want Red Lobster to be for the future, and so we’re working on that now," Adamolekun told TODAY.
Last year the seafood chain made all-you-can-eat shrimp a permanent menu item after two decades of offering it for a limited time. The decision, made by former Red Lobster CEO Paul Kenny, cost $11 million and saddled the company "with burdensome supply obligations" subsequent CEO Jonathan Tibus said in a May bankruptcy filing.
While teasing the possibility of the controversial item's return, current CEO Adamolekun decided against it, explaining that it's "because I know how to do math."
What are the new items?
Red Lobster's revamped menu includes nine new items, which have not all been revealed, Adamolekun said.
He teased following nine items:
- Hush puppies
- Bacon-wrapped sea scallops
- Lobster bisque
- Lobster pappardelle pasta
- Grilled mahi
- Parmesan-crusted chicken
"I expect a stampede into our restaurants because we’re bringing back the hush puppies," Adamolekun said, referring the item discontinued in recent years. "I stopped going to Red Lobster because they stopped the hush puppies. Since I was in college I love the hush puppies. I’m glad they’re back."
What has Red Lobster CEO previously said about ‘endless shrimp’?
Adamolekun has "always felt dubious" about the seafood chain’s decision to offer a $20 endless shrimp deal to its customers, sharing in an October interview with CNN that shrimp was a “very expensive product to give away endlessly.”
Red Lobster decided to make the deal a permanent offering last year, nearly 20 years after they only served it seasonally and for a limited time. The decision, according to Adamolekun, caused “chaos” at locations nationwide.
"You stress out the kitchen. You stress out the servers. You stress out the host. People can’t get a table," Adamolekun told CNN.
Adamolekun said in October he would consider bringing the deal back but made no promises, citing profit concerns.
“I never want to say never, but certainly not the way that it was done," he added. "We won’t have it in a way that’s losing money in that fashion and isn’t managed."
Who is the new CEO of Red Lobster
Damola Adamolekun was brought on to be the new Red Lobster CEO in August.
The Nigeria native joins the company after previous corporate experience as P.F. Chang’s CEO and Chief Strategy Officer, as well as partner at the New York investment firm Paulson & Co.
Contributing: Jonathan Limehouse and Amaris Encinas
veryGood! (7)
Related
- Buckingham Palace staff under investigation for 'bar brawl'
- Four stabbed on Louisiana Tech campus in 'random act of violence,' 3 hospitalized
- NCAA Division I men's soccer tournament: Bracket, schedule, seeds for 2023 championship
- UAW workers at major Ford and GM truck plants vote no on record contract deals
- McConnell absent from Senate on Thursday as he recovers from fall in Capitol
- Peppermint Frosty is back at Wendy's: Here's how to get one for free this week
- Hamas' tunnels: Piercing a battleground beneath Gaza
- American struggles with guilt after evacuating Gaza: Guilty to eat, guilty to sleep
- Off the Grid: Sally breaks down USA TODAY's daily crossword puzzle, Triathlon
- Judge gives Oregon State, Washington State full control of Pac-12 Conference
Ranking
- Former Syrian official arrested in California who oversaw prison charged with torture
- YouTube will label AI-generated videos that look real
- Virginia House Republicans stick with Todd Gilbert as their leader after election loss
- Tough housing market is luring buyers without kids and higher incomes
- Person accused of accosting Rep. Nancy Mace at Capitol pleads not guilty to assault charge
- Blake Lively Proves She's the Best Instagram Boyfriend With Thirst Traps of Fine Ryan Reynolds
- Friends' Courteney Cox Shares Touching Memory of Matthew Perry After His Death
- Los Angeles man accused of killing wife and her parents, putting body parts in trash
Recommendation
Former Danish minister for Greenland discusses Trump's push to acquire island
The Excerpt podcast: Supreme Court adopts code of conduct for first time
Jamie Lee Curtis calls out transphobia from religious right in advocate award speech
Jacksonville Jaguars WR Zay Jones arrested on domestic battery charge
Mets have visions of grandeur, and a dynasty, with Juan Soto as major catalyst
Jim Harbaugh news conference: Everything Michigan coach said, from 'Judge Judy' to chickens
How five NFL teams made league history with walk-off victories in Week 10
UAW workers at major Ford and GM truck plants vote no on record contract deals